Field Staff

The Holstein Ontario Field Representative is the liaison between the membership and the Branch. Their primary role is to provide on-farm service to current and prospective members, assisting with record-keeping, problem-solving registration issues, providing breeding strategy advice, interpreting industry data, and educating on the use of Holstein Canada services and programs. For new members, Reps will assist them in setting up a record-keeping system, purchasing foundation animals, and establishing a sound breeding program.

Reps often conduct seminars and barn meetings on topics in accordance with membership needs. They work with other industry organizations such as A.I. units and Lactanet to ensure seamless transition and upkeep of registration and breeding data.

Reps provide support at County and Regional Holstein Shows, youth events, the TD Classic, and the Royal Agricultural Winter Fair. They guide the County Holstein Clubs on program and activity development and provide the Club Directors with training when necessary. They attempt to ensure that members understand Holstein Canada’s services, policies and programs.

Get to know our Reps – Ask Us Anything!

Please do not hesitate to call your area Rep if they can assist you in any way.

Merina Johnston

General Manager
Field Representative, East-Central Ontario

Counties: Ontario, Victoria, Durham, Peterborough, and Northumberland

Merina grew up on a dairy farm near Martintown, Ontario, and was thrilled to return to her Holstein roots as the General Manager of the Ontario Holstein Branch. She holds a degree in Business Administration and a diploma in Accounting and spent her four years prior to joining the Branch working with Scotiabank in a variety of capacities, including Manager of Small Business for Kingston Community. Most recently, she worked as an Agricultural Specialist at Scotiabank, a pilot role that saw her provide comprehensive, in-the-field support to agricultural clients in Eastern Ontario. Working as an Agricultural Specialist allowed her to discover a passion for helping the ‘farmer to succeed’, a strength she is finding useful as she visits dairy farms and works with members across the province in her role as GM.


Jenna Hedden

Field Representative, Eastern Ontario

Counties: Glengarry, Stormont, Dundas, Prescott, Carleton-Russell, Leeds & Grenville, Lanark, Renfrew, Frontenac, Lennox & Addington, Hastings and Prince Edward, as well as New Liskeard and area in the Northern Territory (not including Thunder Bay and area).

Jenna hails from Renfrew County and her language skills in both English and French will serve her well in the area she is covering. She graduated from Algonquin College in 2016 with a diploma in Business and is currently specializing in Marketing Management. No stranger to the agricultural sector, Jenna’s experience includes working at EastGen, the Cobden Agricultural Society, Greenlark Farms and Vicki Fletcher Photography. With EastGen, Jenna worked on planning many events and spent time on the road speaking with producers about their operations. She was also very involved in 4-H and competed in shows both regionally and provincially.


Amanda Comfort

Field Representative, West-Central and Northern Ontario

Counties: Wellington, Dufferin, Grey, Halton-Peel, Brant-Wentworth, Haldimond-Norfolk, Niagara, Simcoe, York, Thunder Bay and area, Sudbury and area.

Amanda comes from a Dairy background, hailing from Niagara County and growing up under the family prefix of Brookturn Holsteins. She has been actively involved in 4-H, as well as her local Holstein Club. After graduating with an Associate Diploma in Agriculture from the University of Guelph, Ridgetown Campus, Amanda spent several months working for the Branch in a contract position in the West-Central District. While in the role, she focused on reaching out to all members, providing value and service wherever possible.

Most recently she worked for Cogent as a Sales Representative, a role that allowed her to gain tremendous knowledge in breeding management and management decision-making.


Jordan Eastman

Field Representative, Western Ontario

Counties: Elgin, Essex-Kent, Lambton, Middlesex, Oxford, Perth, Huron and Bruce.

Prior to joining the Branch, Jordan was an independent rep with ABS for the last 10 years, providing arm service and AI sales in Eastern Ontario, Brant County and Oxford County. In this role, he provided exceptional consultation to breeders, helping them achieve their breeding goals and strengthen their herds.

He was also the Executive Director of Agricultural Programs for Junior Farmers of Ontario Board of Directors in 2016/2017. He served as the Chair of the Show Committee for the Eastern Ontario/Western Quebec Championship Show in 2018 and 2019 and has acted as the show’s Barn Manager for the past three years. Jordan has also spent many years volunteering as a 4-H leader and recently coordinated the Ontario Young Farmers Forum, a conference for youth in agriculture.